Media Literacy For Prevention,
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Toys Encouraging Alcohol Use By Children


Articles from America's leading research scientist on alcohol advertising and children's behaviors, Dr. Joel W. Grube, of the Prevention Research Center.

Television Beer Advertising and Drinking Knowledge, Beliefs and Intentions among School Children
Demonstrates the link found in children between the awareness of beer advertising and increased intentions to drink as an adult.

The Effects of Mass Media on the Use and Abuse of Alcohol
Literature Review on the relationship between media alcohol portrayals and advertising to underage drinking.

The Effects of Alcohol Advertising on Adolescent Drinking
Uses statistical modeling techniques to estimate the amount of influence "awareness of" and "liking" beer ads has in creating underage drinkers.

Alcohol Advertising And Youth
Proceedings on the 2001 Research Society on Alcoholism and Youth Symposium. Summary of presentations made by five international experts.

Other Research Papers: American Medical Association Alcohol Industry Policy Paper
This paper states exposes the motives and outlines the pitfalls of accepting prevention funding from the alcohol industry.

Selected Links:
Center on Alcohol Marketing and Youth
http://camy.org/


Marin Institute
http://marininstitute.org/


Alcohol Policies Projects
http://cspinet.org/booze/


Alcohol Free Children
http://www.alcoholfreechildren.org


National Institute on Alcohol Abuse and Alcoholism
http://www.niaaa.gov/


Substance Abuse and Mental Health Services Administration
http://www.samhsa.gov


American Medical Assocation
http://www.ama-assn.org


Informed Families
http://www.informedfamilies.org


National Council on Alcoholism and Drug Dependence
http://www.ncadd.org


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